If-So - Display dynamic content to users

If-So - Display dynamic content to users

Present a tailor-made version of your website to each visitor. A simple, proven way to boost your website’s engagement, conversions, and sales.

If-So is a WordPress plugin that displays dynamic content to users based on info like Google Ads search terms, site clicks, and location.


If-So displays dynamic content to site visitors based on “conditions,” like search terms, location, pages visited, or the number of visits.

You can customize any content on your webpage (even menu items) and create as many versions as you want using any page builder—no coding necessary.

It’s also fully compatible with any caching solution, making it possible to get the benefits of dynamic content while continuing to enjoy the advantages of page caching.


Create dynamic content in minutes on any page builder—no coding required.

If-So takes into account which pages your visitors have already looked at, so you can serve content that’s relevant to their stage of the buyer’s journey.

You’re also able to create dynamic calls to action based on the time of day as well as your business hours (like a “Call Now” button when you’re open).

Turn any trigger into a conditional pop-up that will display only when the condition is met, like on-page events including exit intent and scroll.

If you’re using Elementor or the Gutenberg editor, you can create conditional content straight from any element, block, group, or section.


You can create conditional content using visual elements in Elementor or the Gutenberg editor.

If-So also lets you add a selection field to let visitors choose the most relevant content based on self-selected demographics.

You can also use the Custom User Profile Fields to serve hyper-specific content to logged-in users after you collect some data from them.

You’ll have the ability to collect data using three different types of form fields: select (choose option from closed list), date (date field), and text (free text field).


Let users provide details that help you to serve specific content based on their self-selected demographics.

Unlike other solutions that load all the different versions and just display one, If-So is a server-side solution and will only load one version of dynamic content.

Best of all, this plugin integrates with other popular WordPress plugins like WooCommerce, MemberPress, WishList, Paid Memberships Pro, Easy Digital Downloads, and LearnDash.

Get built-in statistics that show you how many times each version of the content was viewed and how many people actually converted.

If you want more data, you can track the visibility of each version with Google Analytics and segment your reports accordingly.


Use built-in analytics to see how your dynamic content performs.

Serving relevant content to site visitors shouldn’t be a guessing game, like figuring out exactly what your dog is thinking. (“My name is Dug. I’ve just met you, but I love you.”)

If-So helps deliver dynamic content to site visitors based on real data from their personal characteristics and site interactions.

Boost conversions with hyper-relevant content.

Get lifetime access to If-So today!

Features ✨
guarantee Geo-targeting
guarantee Browser language
guarantee Google and Facebook Ads conditions
guarantee Referrer source
guarantee Dynamic links
guarantee Scheduling
guarantee Conditional redirect
guarantee Built-in analytics
guarantee Dynamic keyword insertion
guarantee Audience creation
guarantee Conditional pop-ups
guarantee Conditional Gutenberg blocks
guarantee Integrations: WP Courseware, MemberPress, WishList, Paid Memberships Pro, AffiliateWP, Weglot, LearnDash, and WooCommerce
Term and Conditional
Lifetime access to If-So
All future Agency Plan updates
You must redeem your code(s) within 60 days of purchase
Stack up to 6 codes
GDPR compliant
Previous AppSumo customers will be grandfathered into the new feature limits
Previous AppSumo customers who purchased If-So can buy more codes to increase their feature limits
Limited-time special pricing starting at $59. Pricing increases on July 29th.
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Personalize content on your site in minutes using any page builder—zero coding needed
Alternative to: Pardot, Google Optimize, and Logic Hop
Track the dynamic versions of content with built-in statistics that show you which content converted best
Best for: Digital agencies, freelancers, and website owners that want to increase site conversions with dynamic content
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